HIRO Capital
VC🇬🇧 United KingdomInvestment thesis
Founded in 2019 by Cherry Freeman and Luke Alvarez, HIRO invests across Games, Spatial/Simulation, Sports Tech, AI and human augmentation. Launched its HIRO III fund in December 2025 and remains actively investing.
Notable portfolio
Team LiquidFitXRPolyarcPlayerDataIncredibuildFRVRLamina1
Sector focus
GamesSpatial computing & simulationSports techEsportsAIHuman augmentationGamingDigital SportsMetaverseCreative AI