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HIRO Capital

VC🇬🇧 United Kingdom

Investment thesis

Founded in 2019 by Cherry Freeman and Luke Alvarez, HIRO invests across Games, Spatial/Simulation, Sports Tech, AI and human augmentation. Launched its HIRO III fund in December 2025 and remains actively investing.

Notable portfolio

Team LiquidFitXRPolyarcPlayerDataIncredibuildFRVRLamina1

Sector focus

GamesSpatial computing & simulationSports techEsportsAIHuman augmentationGamingDigital SportsMetaverseCreative AI