Mercia Asset Management

Investment thesis

Founded 2010 (rebranded from Mercia Fund Management in 2019), Mercia backs regional university spinouts and early-stage companies, addressing the geographic bias of UK capital toward London and the South East. It has collaborative relationships with 19 regional universities and is among the top UK investors by number of spinout equity deals, including a dedicated EIS/SEIS fund for commercialising university spinouts.

Sector focus