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Sonoma Brands Capital

PE🇺🇸 United States

Investment thesis

Growth-stage consumer investor and brand-builder partnering with founders across F&B, beauty, wellness, pet and lifestyle, making minority and control investments with deep retail and digital operating support.

Notable portfolio

MERITBachan'sBeekeeper's NaturalsTrue BotanicalsTouchlandMilk BarOats Overnight

Sector focus

Food & beverageBeautyPersonal care & wellnessPetHome & lifestylePersonal CareWellnessConsumer services